Recently, we’ve been working on a very exciting project that we’re thrilled to finally share with you. We know how troublesome it can be to write great copy for your application, and we also know how important it is for customers that the copy is top-notch. What else influences the first impression of your app if not the text description you prepare for it? It’s a vital factor to consider when building an app, and knowing how to approach the writing is an invaluable skill to have.

But worry not! We’ve prepared a guide for all writers — both novice and experienced — that explains how to prepare copy that’ll boost your app’s credibility and remain in your customers’ memory, increasing your sales.

In our guide, you’ll find useful information about constructing solid copy for your application and tailoring it to your app’s use case. We’ve selected four categories that we believe to be the most essential for your writing. Among these, you’ll find a comprehensive explanation of the app’s copy areas, detailing what information should be included in each of them. To help you with that, we’ve prepared various text examples for all of the sections, and with our short do’s and don’ts cheat sheet, you will effortlessly absorb this key info.

Write your copy knowing the copywriter’s best practices 💯

To make the writing even easier for you, we’ve gathered together the best practices when it comes to writing an app’s copy, along with sets of questions to answer whenever you feel you’re lacking inspiration to start writing. The questions are universal for most applications and, at the same time, make an impact when answered in the app’s description. Based on our experience with app copy, the questions should prove to be very helpful when a developer doesn’t yet have a particular idea about how to approach their text.

Quick fixes for the most common mistakes ✍️

Thanks to our daily work with app reviews, we’ve also collected some common mistakes occurring more and less frequently in app copy. With that, you’ll be able to easily avoid or fix most errors even before submitting your app for review!

Follow glossary well known to your potential customers 📖

As a cherry on top, we’ve prepared a short glossary, including the sections of the LiveChat Agent App you’d likely be referring to in your copy. Wave goodbye to any confusion about the names of the features!

💡 Recently, we’ve also introduced an optional premium app review for your applications. If you’d like our copywriters to extensively review and advise on your app’s copy instead of doing it only by yourself, be sure to check our review offer.